About Slash7
Slash7 is a direct-to-consumer (D2C) brand specializing in pet-themed tote bags, committed to delivering unique designs and the highest quality sustainable fashion. As a co-founder, I played a pivotal role in establishing and scaling the venture from the ground up, focusing on both operational excellence and creative direction.
Slash7 is a direct-to-consumer (D2C) brand specializing in pet-themed tote bags, committed to delivering unique designs and the highest quality sustainable fashion. As a co-founder, I played a pivotal role in establishing and scaling the venture from the ground up, focusing on both operational excellence and creative direction.
Key Responsibilities and Achievements
• End-to-End Supply Chain Management
Led the entire supply chain and logistics process, from procurement and inventory control to last-mile distribution. Implemented process improvements that ensured timely, in-full deliveries and optimized stock management based on real-time sales and customer feedback.
• Data-Driven Growth
Analyzed sales data and customer insights to inform inventory decisions and marketing strategies, resulting in a 47% increase in sales within a single month.
• Brand Identity & Creative Direction
Developed and managed the brand’s visual identity, overseeing artwork for over 30 unique designs. Ensured that all creative assets aligned with current market trends and customer preferences, reinforcing brand consistency across channels.
• Sustainable Sourcing
Introduced sustainable procurement practices, reducing the brand’s environmental impact while maintaining product quality and appeal.
• Customer Experience & Feedback Loop
Established mechanisms to gather and act on customer feedback, using insights to refine product offerings and enhance service levels.
Business Impact
• Successfully launched and grew a niche D2C brand in a competitive market, leveraging data analytics and operational best practices to drive rapid sales growth.
• Built a scalable operational framework that balanced creativity with efficiency, positioning Slash7 as a standout player in the sustainable fashion space.
My experience at Slash7 honed my ability to:
• Lead cross-functional teams and coordinate complex projects under tight deadlines.
• Apply data-driven decision-making to real-world business challenges.
• Balance creative vision with operational discipline to achieve business objectives.
• Drive continuous improvement through feedback, analytics, and process optimization.
Website Recording.
