As the 3D Lead, I was responsible for bringing the client's vision for an immersive Web3 e-commerce experience to life, creating an interactive browser-based VR and desktop experience for their brand.
The Problem
Radboards wanted to differentiate its brand in a competitive market by creating a novel e-commerce experience. They needed to showcase their products in a highly engaging, interactive format that would capture the attention of a tech-savvy audience and pioneer their entry into Web3.
Radboards wanted to differentiate its brand in a competitive market by creating a novel e-commerce experience. They needed to showcase their products in a highly engaging, interactive format that would capture the attention of a tech-savvy audience and pioneer their entry into Web3.
My Role & The Solution
As the 3D Lead, I managed the entire 3D asset pipeline, from concept to integration. I worked directly with the client to translate their business goals into technical and design requirements. I led the creation and optimization of all 3D models, ensuring they were both visually stunning and highly performant for web and VR deployment. Collaborating closely with developers, I used an iterative, feedback-driven process to ensure the final assets perfectly aligned with the product vision.
As the 3D Lead, I managed the entire 3D asset pipeline, from concept to integration. I worked directly with the client to translate their business goals into technical and design requirements. I led the creation and optimization of all 3D models, ensuring they were both visually stunning and highly performant for web and VR deployment. Collaborating closely with developers, I used an iterative, feedback-driven process to ensure the final assets perfectly aligned with the product vision.
The Impact
The result was a cutting-edge virtual store that successfully positioned Radboards as an innovator in their industry. This immersive experience created a powerful new channel for customer engagement and set a new benchmark for how their products could be explored online, driving significant brand differentiation.
The result was a cutting-edge virtual store that successfully positioned Radboards as an innovator in their industry. This immersive experience created a powerful new channel for customer engagement and set a new benchmark for how their products could be explored online, driving significant brand differentiation.
Explore the Radboards experience and discover the future of product visualization.
Below are screen recordings of the desktop version and one from the VR headset Oculus Quest 2.
