Popstation is a fashion brand incubator and accelerator that empowers entrepreneurs to launch and scale their brands through a comprehensive four-step process: Discover, Design, Develop, and Deliver.
Challenge:
Popstation needed a compelling explainer video to clearly communicate their unique process for a global summit. The timeline was tight: less than one week for end-to-end production.
Role:
I led the entire creative and production workflow, collaborating closely with Popstation’s team to understand their brand, process, and audience.
Solution:
- Scripted, storyboarded, and produced a concise explainer video that visually mapped out Popstation’s four-step approach.
- Utilized motion graphics and clear visual metaphors to simplify complex concepts and keep the content engaging.
- Managed all aspects of production, from initial concept to final delivery, ensuring alignment with brand guidelines and summit requirements.
Impact:
- Delivered the project within a week, enabling Popstation to showcase their process to a global audience at the summit.
- The video successfully clarified Popstation’s value proposition, supporting their mission to attract and onboard new fashion entrepreneurs.
